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In the small back room of a wholesale florist Maxine Burton was starting a revolution. It was 1982 and she was working at Flowers Inc. Wholesale a floral distributor co-owned by her husband Bob. Silver foil balloons had just been invented and floral customers were starting to request them. She soon realized that the balloon imprinting process could be used to print a message or design on a balloon creating a floating greeting card-a concept that would soon transform the floral industry and lead her to found Flowers Inc. Balloons?. Her ingenuity has taken the company from a backroom start-up to The World s Largest Balloon and Coordinating Gift Supplier?. in 2006 Flowers Inc. Balloons? changed its name to burton + BURTON? to represent the extensive inventory of balloons floral supplies coordinating gifts and home d?cor the company offers.