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Dr. Scholl's Heel Cushions with Massaging Gel are specially designed for people who experience discomfort in their heels. They provide extra cushioning and shock absorption, using Massaging Gel Technology, for all-day energizing comfort. These comfortable, soft gel heel cups help to reduce the impact and stress on your heels. How To Use: STEP 1 Wipe inside of shoes clean to ensure the cushions will adhere well. STEP 2 Insert cushions into heel section of shoes with gel side facing down. Replace at first signs of wear Why It Works: Heel discomfort can be aggravated by the impact of each step. Dr. Scholl's Heel Cushions with Massaging Gel provide cushioning which helps absorb shock and relieve heel discomfort. The tapered design fits easily into all shoes.